Quote:
Originally Posted by mark777
They couldn't just bury this in the T&C's even for new customers. It has to be informed consent to opt-in.
They have to acknowledge that burying it in T&C's does not constitute 'informed' because not everyone reads the T&C's.
This was demonstrated by a well known PR team admitting not reading the Wiki T&C's, which will come back to haunt them one day in court.
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Yeah you're right, it would need to be in the same format as a Software EULA. When signing up to the service it will require action on the customer's part when given the choice of accepting the service with targetted advertising:
I Agree / I don't Agree.
Of course if you check the latter you get dumped out of the sign up process!
---------- Post added at 12:22 ---------- Previous post was at 12:06 ----------
Quote:
Originally Posted by Traduk
Paul,
If you are wishing to enter into hypothetical earnings then it would be better to pro-rata, for customer base size, on the projected (read possible hypothetically :-) ) 2010 income for B.T.
The projected income would be around a quarter of your number and churn would be exceptionally painful for VM compared to BT. For me it would be one out, all out and that is in excess of £1K per annum. By the time that the Virgin Media brand is considered synonymous with a spy company I suspect that the leavers will so far outweigh any income that Phorm will be dropped and a campaign launched to encourage returners to a spy free company.
These battles have only just begun and if implemented there will be new targets. The system needs paying advertisers and if as they appear each one is inundated with thousands of e-mails deploring their involvement with spyware and employing the reverse logic of "I now will boycott your company, totally", Phorm will be starved of the oxygen it needs to survive. It will not be long before they will be become aligned with Corporate financial suicide.
Virgin Media are IMO showing the least intelligence in this Phorm fiasco. They have high penetration in areas where the network is available. It is not feasible to increase network size due to cost factors therefore must gain income from value adding. Exploitation is not value adding and if exploitation leads to customer loss then in a limited sized network it is corporate foolishness in the extreme.
VM and its predecessors have been to the brink of the financial abyss before and I have a feeling of deja vue.
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Excelent point!
I do keep underestimating just how much pressure the average Internet "consumer" can exert and how fragile online advertising can be when confronted by determined opposition - food for thought indeed!
When compared to BT, VM is indeed on shaky ground I would imagine for them deployment will create a make or break situation - this is obviously greed driven and could go very wrong!