Quote:
Originally Posted by Ravenheart
So they're still claiming the opt out option when the ICO has stated that it has to be opt in.
The silence from Virgin on this whole affair isn't good.
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The problem is, for so long these ISP's have concentrated on customer numbers and market share. The Holy Grail. They cut everything to the bone to achieve this.
The theory goes that when you have a large enough market share, you can add value.
So far, so good. You can add value by :-
(a) Increasing the quality of your service, charging a bit more for it and keeping your customers happy. Add the odd new service now and again. This is a sound, sustainable approach.
OR
(b) Go for a quick fleece and hope nobody notices.
I know what's most attractive to VM.
---------- Post added at 11:46 ---------- Previous post was at 11:39 ----------
Quote:
Originally Posted by Paul Delaney
Thing is the system's dead on the ground as an opt-in...
It would be legal as an opt-out if they wrote targetted advertising into the service contract for new customers - a sort of "love me, love my dog" clause.
Then they could gradually lose their current customer base...
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They couldn't just bury this in the T&C's even for new customers. It has to be informed consent to opt-in.
They have to acknowledge that burying it in T&C's does not constitute 'informed' because not everyone reads the T&C's.
This was demonstrated by a well known PR team admitting not reading the Wiki T&C's, which will come back to haunt them one day in court.