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Originally Posted by OF1975
That would be true but how many of those customers are only paying £15.00 per month for their Virgin Media services? I currently pay about £60 per month. Some people pay significantly more. I do agree with your general principle, though, and believe that it will come down to the financial equation of how much they stand to gain by implementing Phorm and how much revenue they will lose via churn of unhappy customers.
Sadly, as things stand right now, I am beginning to doubt their line that they are keeping it under review and that if it begins to damage their brand they will pull out. I already think this Phorm malarkey HAS tarnished their brand image yet they still remain cagey.
Time to leave. Be back this evening or tomorrow.
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If you consider the lowest package for BB and phone is £20 a month every 3 ppl on this package will = 4 at the £15.00 a month thye can afford to lose if higher package customers leave the total rises quicker..
It will not be the first time the Cable bean counters got it wrong and almost brought the company to its knees this time they might just succeed with greed.