Quote:
Originally Posted by Paul Delaney
They'll probably be happy to let you go
I'm sure they have already worked out how many users deploying this system will cost them and have factored that against the profits they will be getting from their cut in Phorm's advertising revenue.
Say that Phorm will net them about £20,000,000.00 per year - @ £15.00 per month they can easily afford to lose 100,000 customers before the alarm bells start ringing.
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That would be true but how many of those customers are only paying £15.00 per month for their Virgin Media services? I currently pay about £60 per month. Some people pay significantly more. I do agree with your general principle, though, and believe that it will come down to the financial equation of how much they stand to gain by implementing Phorm and how much revenue they will lose via churn of unhappy customers.
Sadly, as things stand right now, I am beginning to doubt their line that they are keeping it under review and that if it begins to damage their brand they will pull out. I already think this Phorm malarkey HAS tarnished their brand image yet they still remain cagey.
Time to leave. Be back this evening or tomorrow.