Quote:
Originally Posted by AlexanderHanff
So if she thinks the US are going to sit back in the current light of things and allow the ISPs (run by the same telecoms companies) to wire-tap for commercial use, when the President himself is being chastised for illegal wire-taps, she has another thing coming.
It would actually be more difficult to roll Phorm out in the US than it would in the UK right now, why do you think they have targeted the UK first 
Alexander Hanff |
Smaller English speaking market where rolling out to 3 ISPs covers a significant percentage of the market, though Wiki puts it at about 85%. Per Wiki 10% for TT. 35% for VM and 40% for BT.
Now you have 85% of the user base (on an opt out basis) so say 75% of the user base you can go to your advertisers and say to them, how would you like to provide targeted marketing to 75% of the internet users in this country.
To do that in the US would require buy in from ATT and many other baby bells for the ADSL, Verizon (ADSL and FIOS), Time Warner, ComCast, Cablevision would capture some big areas and then well this lot.
http://en.wikipedia.org/wiki/Categor..._United_States
http://en.wikipedia.org/wiki/Categor..._United_States
Now I admit that will cover the US in the same way that adding France Telecom and other big European companies would cover Europe but then you get into the complexities of serving multiple languages and in the US you would be pitching to national companies wanting to target ads nationally.
With reference to the US privacy issues these are some basic background...
http://en.wikipedia.org/wiki/NSA_war...ce_controversy
http://en.wikipedia.org/wiki/Hepting_v._AT%26T