Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 20-04-2008, 19:26   #4224
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
It would be worth any parents sending a registered letter to their children's schools stating that if the school are using an ISP which has deployed Phorm or other such technology that they deny consent for their children to use the school's computer facilities because of the Webwise system.

I know many schools use BT and VM network peering so this is a big issue that needs to be addressed. I will be writing to BECTA about this very issue next week. It might be worth starting a pressure group called something like "Parents against Phorm" too.

Let's not forget that children are already regarded as susceptible to advertising which is why tobacco adverts have been banned and there have been restrictions placed on advertising for things like Alcopops. So the very concept of profiling children to target them with behavioural advertising is a serious concern before you even take age of consent into consideration.

Alexander Hanff
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