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Old 20-04-2008, 01:24   #4186
JackSon
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Age: 44
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by OF1975 View Post
This does lead on to one issue regarding Phorm too. Phorm claim that will be ignoring sensitive medical information but how are they going to achieve this? Some kind of blacklist of medical conditions or medical websites and forums? Does anyone who went to the meeting know if that issue was dealt with or explained further in the Q & A session?
My interpretation of things is (please someone educate me if I am incorrect) that when Phorm said no medical data is used, I think that was regards to their advertising channels. It will still be likely that medical terms and such will still go through the profiler, but they will not match up with any commercial categories and thus serve no targetted ads.
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