Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 19-04-2008, 05:42

http://www.law.com/jsp/legaltechnolo...=1208342622301
"Watch Your Back for ISP-Targeted Ads
By Kelly D. Talcott
New York Law Journal
April 17, 2008

.....
Two such services are Phorm and NebuAd. Phorm is perhaps the more recently notorious of the two, due to a series of discussions and tests conducted with ISPs in the United Kingdom that have caused British privacy advocates some concern.

Both Phorm and NebuAd work from within the ISP and attempt to monitor, with some exclusions, all Web pages that each of the ISP's customers visit as well as the search terms those customers use.

They use various proprietary means to correlate the information they gather about a customer's surfing habits with ads that are likely to interest them.

Phorm generates its own identifying script, or cookie, that it attaches to requests coming from customers' computers.

It works at the individual computer level, using this cookie to build a profile of information about Web sites accessed by that computer as well as the information delivered by the accessed sites.

This information in turn is used to provide ads to that computer that, in theory, are consistent with the interests of the user.
.....
"

---------- Post added at 05:42 ---------- Previous post was at 05:32 ----------

hmmm, they just love making copy off the sound bites, learn by this....perhaps
http://ap.google.com/article/ALeqM5j...LEwmgD903PJ5G1
"
UK advertising-tech fight shows complexity of privacy battle

By BRIAN BERGSTEIN Ã¢â‚¬â€œ 1 day ago
As Phorm Inc. built a system that watches consumers' Web surfing in order to deliver targeted advertising, CEO Kent Ertugrul believed the British company was doing everything possible to respect, and actually enhance, Internet privacy.

Phorm even won approval from a noted privacy activist. And in the meantime, NebuAd Inc., a company with a similar technology, started working in the U.S. without much furor.

Yet guess what greeted Phorm's emergence this year: A privacy outcry.
Blogs with names like BadPhorm and Dephormation sprung up to advocate boycotts of companies working with Phorm.

Internet policy analysts argue that it violates British wiretap laws.

The opposition probably won't stop Phorm. British officials have affirmed its legality.

But the underlying story is a cautionary tale.

As marketers try to pinpoint Internet advertising more effectively, Phorm's experience indicates how deeply privacy perceptions matter.....
....
"

19-04-2008, 05:42	#4098
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] http://www.law.com/jsp/legaltechnolo...=1208342622301 "Watch Your Back for ISP-Targeted Ads By Kelly D. Talcott New York Law Journal April 17, 2008 ..... Two such services are Phorm and NebuAd. Phorm is perhaps the more recently notorious of the two, due to a series of discussions and tests conducted with ISPs in the United Kingdom that have caused British privacy advocates some concern. Both Phorm and NebuAd work from within the ISP and attempt to monitor, with some exclusions, all Web pages that each of the ISP's customers visit as well as the search terms those customers use. They use various proprietary means to correlate the information they gather about a customer's surfing habits with ads that are likely to interest them. Phorm generates its own identifying script, or cookie, that it attaches to requests coming from customers' computers. It works at the individual computer level, using this cookie to build a profile of information about Web sites accessed by that computer as well as the information delivered by the accessed sites. This information in turn is used to provide ads to that computer that, in theory, are consistent with the interests of the user. ..... " ---------- Post added at 05:42 ---------- Previous post was at 05:32 ---------- hmmm, they just love making copy off the sound bites, learn by this....perhaps http://ap.google.com/article/ALeqM5j...LEwmgD903PJ5G1 " UK advertising-tech fight shows complexity of privacy battle By BRIAN BERGSTEIN Ã¢â‚¬â€œ 1 day ago As Phorm Inc. built a system that watches consumers' Web surfing in order to deliver targeted advertising, CEO Kent Ertugrul believed the British company was doing everything possible to respect, and actually enhance, Internet privacy. Phorm even won approval from a noted privacy activist. And in the meantime, NebuAd Inc., a company with a similar technology, started working in the U.S. without much furor. Yet guess what greeted Phorm's emergence this year: A privacy outcry. Blogs with names like BadPhorm and Dephormation sprung up to advocate boycotts of companies working with Phorm. Internet policy analysts argue that it violates British wiretap laws. The opposition probably won't stop Phorm. British officials have affirmed its legality. But the underlying story is a cautionary tale. As marketers try to pinpoint Internet advertising more effectively, Phorm's experience indicates how deeply privacy perceptions matter..... .... "