[tdadyslexia]

Originally Posted by smcicr

Just by way of info - here is the current statement for interested / concerned customers from VM on this - to me it appears to be a definite step back from the initial info on the VM Webwise page (http://www.virginmedia.com/customers/webwise.php)

Latest Statement.

"We're still currently focused on understanding better the Webwise technology and the many complicated technical questions around how it could be integrated into our network architecture. We can therefore say at this stage that a) there are absolutely no foregone conclusions; and b) consumer concerns around privacy and data protection, not to mention any adverse impact on Virgin Media's reputation, are (and will remain) an important element in our deliberations.

In the event Virgin Media does roll out this solution, all customers will be notified and will not be forced to use the system. However, to reiterate, no solution has yet been implemented and will not be until we are confident that it is compliant to do so."

That is not watt I got, wen I wen't to VM Webwise page. this is watt I got:

Webwise



Dear customer

You may have heard recently that Virgin Media will be working with a company, Phorm, to provide our broadband customers with new online protection and enhanced features. When we were looking at this solution, we had some questions, and you might do too, so we’ve put together the information below to help you understand what it’s all about and how it’ll help to make your internet experience safer, and more relevant to you.

Phorm is the company providing this innovative solution, and it’s called Webwise. Webwise will help provide you with a safer and more relevant online experience by helping you avoid scam emails or websites, as well as making your online experience more relevant through advertising that matches your areas of interest.

A safer experience

Webwise will help you avoid scams, such as ‘phishing’ – this is where someone pretends to be a well known brand, like a bank, but is looking to steal your confidential information. You might receive an email which appears to be authentic, asking you to enter details such as account numbers and passwords, which are then stolen and used fraudulently. Commonly known as ‘phishing’, these websites can be hard to spot as they are designed to look just like genuine websites.

Webwise checks these sites against a regularly updated list of fraudulent sites and warns you if you’re heading to one. You’re given the option to continue to that site or not, so Webwise won’t restrict your online experience in any way, but at least you’ll be able to decide for yourself and avoid this form of identity theft. In this way, Webwise can help to protect your personal information.

A more relevant browsing experience

Another great thing about Webwise is that it can help reduce irrelevant advertising. As you browse web pages, Webwise looks at things like search terms, and learns what topics might be of interest. This is done without collecting any personal information, so once again your privacy is protected. These topics are then used to help some advertisers replace their adverts with ones that might be more relevant to you. Don’t worry, you won’t see any more adverts than you currently do, some of them will just be more relevant. For example if you searched for keywords like “Paris” and “Eurostar”, instead of random uninteresting adverts, you might see an advert for French hotels instead.

Protecting your privacy

Webwise has been designed from the ground up to protect your privacy and anonymity. As the system only learns about topics of interest, it does this anonymously, ensuring your privacy is completely protected.

We found that this system met our high standards for simplicity and privacy – so your privacy is assured. These privacy standards were also verified independently by Ernst & Young who conducted a detailed audit of the whole process and Webwise solution.

As a Virgin Media customer, you won’t be forced to use Webwise, so you’ll be able to keep your internet experience as it is now.

We are currently at the early stages of working to deliver the Webwise solution and will be writing to you nearer the time to advise when the solution will be ‘switched on’ providing more detail of what this will mean to you. Given the benefits of Webwise, we’re pleased to be offering you this service and making your web experience safer and more relevant.


Virgin Media

To me that is just spin and more spin.