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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Well Phorm certainly seem to be on the back foot at the moment. They hired a Privacy executive yesterday and on Tuesday at the meeting, they never once mentioned the Anti-phishing service with regards to benefit to the consumers; instead they changed their focus to monetising blogs (trying to get the blog community onside) and lower ISP prices for customers (which is nothing more than speculation there has been no indication of this in any of the press and media coverage or any official statements from the parties involved.)
A quick point on that ISP price drop as well. Considering BT have what something like 1.3M broadband customers? Bt are expected to make something along the lines of 84M over a 4-5 year period from the Phorm deal which lets be generous and say is 20M per year in extra revenue. So there is potential for prices to drop although I can't see it being significant as the entire system is supposed to offset the low margins for broadband provision, so BT would be reluctant I expect to give any of that money back to the consumers, a couple of pounds at best I suspect. Personally my Privacy is worth a great deal more to me that 20-30 GBP per year, in fact I am pretty sure that BT could never offer me a price high enough for my privacy.
I expect we will see more of the same next week.
Alexander Hanff
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