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Old 17-04-2008, 14:51   #3805
jelv
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Join Date: Apr 2008
Posts: 128
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Dephormation View Post
Impact on your web site in traffic terms is likely to be small.

However, given their current statements, you may see a significant increase in requests for robots.txt (because Phorm will need to query this file for every browser who accesses your site, and is unlikely to cache it for future reference, given the number of web sites on the internet). Contrast with Google; Google will query robots.txt then ignore the rest of your site for days.

In operational terms, if your site includes application driven content (like a CMS, shop, or eCommerce app) you are likely to see higher latency on first connection, and lower end to end reliability and performance.

In copyright terms, the effort you expend designing, organising, gathering, optimising, authoring and editing content will be used by Phorm to target advertising... to benefit your lazier competitors.

Pete.
Thanks. I'm cheesed off enough with the idea that they will be exploiting the information on my site being read by visitors for their commercial gain; the thought that it could also cost me money by putting up my bandwidth didn't bear thinking about!
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