Quote:
Originally Posted by jelv
A simple question from the perspective of someone who is not on one of the three ISPs, but who runs a website:
Will Phorm result in increased traffic on my website when visited by users from the three ISPs who are opted in to Phorm?
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Impact on your web site in traffic terms is likely to be small.
However, given their current statements, you may see a significant increase in requests for robots.txt (because Phorm will need to query this file for every browser who accesses your site, and is unlikely to cache it for future reference, given the number of web sites on the internet). Contrast with Google; Google will query robots.txt then ignore the rest of your site for days.
In operational terms, if your site includes application driven content (like a CMS, shop, or eCommerce app) you are likely to see higher latency on first connection, and lower end to end reliability and performance.
In copyright terms, the effort you expend designing, organising, gathering, optimising, authoring and editing content will be used by Phorm to target advertising... to benefit your lazier competitors.
Pete.