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Old 17-04-2008, 02:20   #3758
unicus
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Join Date: Mar 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by OldBear View Post
Here's the bit a lot of people won't like. I'm still not completely convinced by Simon Davies/80-20 Thinking; I'm troubled by his comments that there can be a way to make this work. Returning to his words I quoted earlier about Google/Doubleclick, I just can't see how he can say what he said about that deal, yet feel that the DPI system that Phorm/Webwise propose could be/can be acceptable. JMHO.
I've just watched Simon's bit (I'll watch the rest in the morning) but I'm not sure how you came to the conclusion that he thinks Phorm's system as proposed is acceptable. He seems to me to be saying that a system could be devised that would be acceptable and within the law that would enable Phorm to do business. And I think he's right and IMO would have to start with 'no interception without explicit consent from all parties in the data exchange'. This would be difficult to implement, is not what is currently proposed and I think - well pretty much know - would not work as a profitable business model so Phorm would phail.
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