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After seeing Simon in person I truly believe in his integrity. What I believe the view is is that the "markets will decide", i.e. the people, this change in direction is greed driven but is untested(other than secretly). BT et al are most likely going opt-in, so they have have to encourage people to do that. As we have seen, 10 years ago we were fighting to keep pop up ads down, pop under ads off it was hell for everyone on the web. The public have seen the damage done by adware/spyware companies, almost everyone now has some form of anti-adware/spyware on their PC, most come preinstalled. I saw the blog yesterday from f-secure saying they are already developing anti-phorm cookie technology. The public don't like and don't want this kind of intrusive technology. I believe that it will fail in the market if it doesn't fail in the courts first. Yes Simon is fraternising with the enemy, but lets not forget that at the end of the day he is also working for us.