Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 16-04-2008, 19:47

http://www.channel4.com/news/article...+phorm/2023952

http://www.ibls.com/internet_law_new...stnews&id=2037
INTERNET LAW - Phorm Warned by British Government Over Ad System, Must Use Opt-In

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The Government admitted the Information Commissioner was "approached by a number of individuals and organisations for a view on Phorm's Webwise and Open Internet Exchange (OIX) products." In constructing their ad scheme, the company ran afoul not only of UK legislation but also European data protection laws that also insist that such invasive programs must use an enrollment plan. The ruling could cause huge problems for Phorm's business model because this is exactly the type of negative publicity any company dreads before releasing a new product. Phorm had already announced their annual losses had doubled in an April press release.

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The real issue is privacy. The ICO said that Phorm must be quite careful to receive support from the Government, stating: "Phorm and the ISP will also have to comply with the PECR even where they do not process personal data. Under Regulation 6 of PECR a user must be informed when a cookie placed on their computer, given clear and comprehensive information about the purpose of the storage and given the ability to refuse it being placed on the system....Users will also be able to configure their internet browser to block all cookies from Phorm and therefore prevent any profiling without a cookie being loaded. How this operates in practice will not be apparent until the trials by the ISP get underway or the product is rolled out but it should be possible for Phorm to achieve compliance with Regulation 6."

well apart from the fact ,it is clear how they operate, that they do track you if you block the cookie and are trying to store and read these data cookies without consent.....

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16-04-2008, 19:47	#3686
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] http://www.channel4.com/news/article...+phorm/2023952 http://www.ibls.com/internet_law_new...stnews&id=2037 INTERNET LAW - Phorm Warned by British Government Over Ad System, Must Use Opt-In ... The Government admitted the Information Commissioner was "approached by a number of individuals and organisations for a view on Phorm's Webwise and Open Internet Exchange (OIX) products." In constructing their ad scheme, the company ran afoul not only of UK legislation but also European data protection laws that also insist that such invasive programs must use an enrollment plan. The ruling could cause huge problems for Phorm's business model because this is exactly the type of negative publicity any company dreads before releasing a new product. Phorm had already announced their annual losses had doubled in an April press release. ... The real issue is privacy. The ICO said that Phorm must be quite careful to receive support from the Government, stating: "Phorm and the ISP will also have to comply with the PECR even where they do not process personal data. Under Regulation 6 of PECR a user must be informed when a cookie placed on their computer, given clear and comprehensive information about the purpose of the storage and given the ability to refuse it being placed on the system....Users will also be able to configure their internet browser to block all cookies from Phorm and therefore prevent any profiling without a cookie being loaded. How this operates in practice will not be apparent until the trials by the ISP get underway or the product is rolled out but it should be possible for Phorm to achieve compliance with Regulation 6." well apart from the fact ,it is clear how they operate, that they do track you if you block the cookie and are trying to store and read these data cookies without consent..... "