"Phorm Warned by British Government Over Ad System, Must Use Opt-In" by Kelly O'Connell, Internet Business Law Services Editor
http://www.ibls.com/internet_law_new...stnews&id=2037
Quote:
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users will be presented with an unavoidable statement about the product
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It is avoidable but Phorm don't want it to be because that would ruin their business model.