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Old 14-04-2008, 22:39   #3299
Winston Smith
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Join Date: Apr 2008
Posts: 32
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by AlexanderHanff View Post
My reply from Emma Sanderson:

[I]Mr Hanff

Customers choosing not to take part will not have their browsing information mirrored or profiled, and no information will go to the BT managed profiler. As you may have seen, BT has also confirmed publicly that in parallel with the trial, we are already developing a solution for customers that do not want the service - that removes the need for 'opt-out' cookies altogether.
Interesting, would that be two of the three ISP's going for a bypass of Phorm supplied equipment or am I just naive?

"Clearly our customer's privacy is extremely important to us."

So BT made annual pre-tax profits to £2.5bn in 2007 and I have seen quoted profits of circa 85M per annum for their tie-up with Phorm. So for (my math may be wrong) a third of one percent they are willing to destroy their image. Good call!

Yes, clearly! How could I have been so foolish - now I see the light. All hail Phorm, who needs privacy after all.
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