[amateria]

Well done, Alex.

"Customers who opt out will not come into contact with any Phorm-managed equipment."

So it's opt-out.

"Webwise does not scan webmail pages ... banking websites ... web forms"

I'm not technical, but I thought "Webwise" had to intercept everything first in order to decide whether it was something it was not going to "scan"

"Webwise privacy standards have been verified by external auditor Ernst & Young and leading privacy advocate Simon Davies, MD of 80/20 Thinking," [this is how I read it first time through. So yes, they are using him.]

"our customer research shows that lots of people would be keen to see advertisements that are relevant to their interests"

If BT had conducted a Privacy Impact Assessment then this research would be made available to stakeholders. But they're not, and we have no idea what questions BT asked.