[Winston Smith]

Originally Posted by manxminx

Phorm Tells FTC it Endorses 'No Retention' of Consumer Data for the Sake of Behavioral Advertising



Ye Gods . . .

Also from that link:

"It cannot know where the user has been"

Am I misreading it? If it doesnt know where you've been whats the point of it?

And how does that square with this from Badphorm:

"With almost shocking frankness, Virasb Vahidi the Chief Operating Officer of Phorm has told the New York Times that “We actually can see the entire Internet.”.

The article also says Phorm is boasting that it will collect the most complete information of all.

Mr Vahidi is quoted as saying “As you browse, we’re able to categorize all of your Internet actions”, seemingly at odds with Phorm's repeated statements that they only match data to pre-existing categories."