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Old 14-04-2008, 20:49   #3283
davidb24v
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Join Date: Apr 2007
Location: Emsworth
Services: TV (M), Phone (M), Broadband (XXL)
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Just read a couple of the links posted recently.

From here http://www.adotas.com/2008/04/phorm-...consumer-info/ they say:

Quote:
# It does not and cannot know who the user is
# It cannot know where the user has been
and yet this link http://www.how-do.co.uk/north-west-m...-200804142351/ says:

Quote:
Phorm has initially populated the OIX with data gathered from BT, Virgin and Carphone Warehouse on users’ internet browsing habits.
Is it me, or are those statements just totally contradictory? You can't "populate" anything with that data which you don't (allegedly) retain surely?

I tend to hope that the second link is just a misunderstanding on the page author's part but given the way this phiasco has unfolded I do wonder.

Phorm are telling whoever they speak to what they think that person/organisation/group wants to hear. Maybe they're planning to stand for election somewhere

Dave
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