Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 14-04-2008, 20:39   #3282
Winston Smith
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by serial View Post
Hi Guys, over on badphorm we've spotted this which you might find interesting:

http://www.how-do.co.uk/north-west-m...-200804142351/

"Hugo Drayton, the CEO of digital advertising company Phorm, Phorm has initially populated the OIX with data gathered from BT, Virgin and Carphone Warehouse on users’ internet browsing habits."
Err, what? Where did they get this data from. Does this mean they ran trials with Virgin and CPW and kept them better hidden than BT managed, or did those two ISP's just hand over data without asking?
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