[dav]

I realise that there is a lot of information around this issue that Joe Public does not get to know and that, when not in possesion of the full facts, certain conclusions can be easily reached that may be totally erroneous. However, with partial disclosure comes the spectre of misperception. It's easy and quite natural.

Simon, it sounds as if you have quite innocently become embroiled in an issue that you consider to be at the lower end of the scale in the great scheme of things. Hopefully, you won't decide to focus your efforts elsewhere. True, the situation here is not life threatening and, is therefore, not of global importance. Yet. There is a steady erosion of privacy and liberty here and, because we can see how badly it can turn out in other parts of the world, our society needs people of your experience to nip it in the bud.
I think your involvement with Phorm would have been much better received if it hadn't been on a commercial basis. If PI had come out and said that Phorm's system was a privacy advance then more people would have taken notice.