RE : FTC
	Quote:
	
	
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				In examining the practices, the FTC has applied a broad definition of online “behavioral advertising,†one meant to encompass the various tracking activities engaged in by diverse companies across the Web.
			
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 It seems clear from the document that what the FTC were considering is the general use of consumer data for advertising. Google keeping your searches for example. 
I would be very interested to hear what they would have to say about a company proposing to routinely wire-tap customers at their point of access.