Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

mark777 · 12-04-2008, 01:52

I don't know how big Marketing Week is in the advertising sector, but if it's widely read, this is good.

http://www.marketingweek.co.uk/cgi-b...=258&h=262&f=3

"Prior to the ICO ruling, Phorm was expecting to operate on the basis that all customers of an internet service provider were enrolled and users would actively have to opt-out."

And that's how they must have been pushing it to potential advertisers.

________________________________

"Marketing Week is the UK's leading magazine for professionals working in marketing, marketing services and media."

For what it's worth in the 'about us' bit. The Phorm story is linked on the front page at the moment though.

12-04-2008, 01:52	#2993
mark777 Inactive Join Date: Mar 2008 Services: 0.4 Mbps BB + Phone Posts: 447	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] I don't know how big Marketing Week is in the advertising sector, but if it's widely read, this is good. http://www.marketingweek.co.uk/cgi-b...=258&h=262&f=3 "Prior to the ICO ruling, Phorm was expecting to operate on the basis that all customers of an internet service provider were enrolled and users would actively have to opt-out." And that's how they must have been pushing it to potential advertisers. ________________________________ "Marketing Week is the UK's leading magazine for professionals working in marketing, marketing services and media." For what it's worth in the 'about us' bit. The Phorm story is linked on the front page at the moment though.