Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

manxminx · 12-04-2008, 00:09

It's interesting to see how the dynamics of the great Phorm PR machine has changed over the past couple of months. First, they were quite proactive, then they became increasingly reactive (to the point where it became an embarrassment both for us and them), until, in the end they were restricted to being web monitors, there just to report back to HQ on what the likes of us were saying. Their PR role has been replaced, Alex having taken over.

It's obvious that Phorm have either sacked their PR machine, or reduced it to one or two people who have been well and truly gagged.

To be honest, the gagging order is probably the first thing the Phorm management team have got right!

I wonder who will be more pleased to say goodbye to the marriage, Phorm, or their PR teams? Did Phorm sack their PR or did the PR walk out? I'd like to think it was the latter. . .

What's been happening over the past few months will be taught in business studies classes for years to come. After all, what better example will there ever be of how NOT to manage a product launch?

12-04-2008, 00:09	#2967
manxminx Inactive Join Date: Jan 2008 Location: Newcastle Upon Tyne NE6 Services: All VM cable: V+, 20Meg Broadband, XL phone Posts: 131	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] It's interesting to see how the dynamics of the great Phorm PR machine has changed over the past couple of months. First, they were quite proactive, then they became increasingly reactive (to the point where it became an embarrassment both for us and them), until, in the end they were restricted to being web monitors, there just to report back to HQ on what the likes of us were saying. Their PR role has been replaced, Alex having taken over. It's obvious that Phorm have either sacked their PR machine, or reduced it to one or two people who have been well and truly gagged. To be honest, the gagging order is probably the first thing the Phorm management team have got right! I wonder who will be more pleased to say goodbye to the marriage, Phorm, or their PR teams? Did Phorm sack their PR or did the PR walk out? I'd like to think it was the latter. . . What's been happening over the past few months will be taught in business studies classes for years to come. After all, what better example will there ever be of how NOT to manage a product launch?