Same old same old
Look, PhormTeam - it's simple. If your technology is the leap forward that you claim then you should have no trouble making it strictly opt-in. Two distinct routes through my ISP, Phorm and regular.
You can't do it simply because you have sold your customers the dream of making a captive audience out of more or less everyone in the UK with a BB connection. Failure to deliver means they will leave in droves. Without the captive audience you are just another spyware company touting for business.
Repeating the same speech and answering only "approved" questions convinces no-one. You are a spyware vendor who happened to work out that putting your wares into exchanges where we can't remove it would solve all your problems. Welcome to the real world.