Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 10-04-2008, 20:36   #2875
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by popper View Post
you have to join digg to do it but thats OK...
Well yes but I expect many of us are already registered there

Alexander Hanff

---------- Post added at 20:36 ---------- Previous post was at 20:27 ----------

Search Engine search terms are probably one of the most valuable assets of a clickstream with regards to building profiles. So if this data suddenly became unavailable due to SSL it should have a significant impact on the efficiency and value of the Phorm "product".

By showing that this is a real risk to search engines it allows the search engines to look at managing this risk through methods like SSL.

Alexander Hanff
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