Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 10-04-2008, 14:56   #2834
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
One thing I find amusing which I don't think they have thought of yet, is their description (by Kent) of how the Opt-In will work.

They claim all users will be sent to a web page the first time they log in after Phorm goes live, where they will get the option to opt in. So 10 million internet subscribers around the UK (once all 3 ISP deploy) are going to be greeted with a full page spam page offering protection from Phishing and advertising. Not unlike the countless pieces of adware/spyware/malware out there that people associate as virus'. So 10 million people are going to be saying:

"WTF!!! Noooo not again!"<forces a system check with all anti-virus/adware/spyware software on their computer>

When nothing is found they will simply Opt Out thinking it is some browser hijacker that isn't in their anti-virus/adware/spyware definitions yet.

An interesting point does arise though. If they are going to be presented with the opt-in page on next login, that should be interesting. How many people regularly login and out of their broadband service? I know I don't and I have a stable line so I rarely get resets, I get uptimes of 6+ months on a session. Are the ISPs going to force a login reset on users? What if this causes problems with for example, backing up critical data at a remote location?

Alexander Hanff
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