[JackSon]

It's the source of the poll which is invariably going to be the difference. I suspect this announcement of "our customers want this" is based on ISP's asking generically;
-Do you want less advertising?
-Do you want more phishing protection?
Because in a survey, teh off the cuff responses to those are going to be yes to both.

I suspect Kent is actually talking about the above instead of a question based around "Do you want Phorm specifically?"