from that marketingvox above, Interesting.
"
In a phone interview yesterday, Ertugrul said that in two weeks Phorm will start serving
banner ads that inform users their information is being collected. The ads will enable them to opt out.
To disassociate themselves from whatever data Phorm has on them now,
users can just clear their cookies, he said.
But an Off switch may not be enough. Yesterday the UK Information Commissioner, which is responsible for enforcing certain data protection and privacy acts, published an
assessment of Phorm's technology. The ICO concluded "Phorm products will have to operate on an opt in basis to use traffic data as part of the process of returning relevant targeted marketing to internet users."