It seems this is also occurring in the US:
Quote:
"We simply place the equipment at the ISPs network," said NebuAd CEO Bob Dykes. "Their role is completely passive. We sell the advertising." (Read an interview with NebuAd's Bob Dykes.)
NebuAd's appliances can track the Internet usage of between 10,000 and 30,000 Internet subscribers, and the firm claims to have contracts with "multiple tens" of ISPs covering millions of subscribers. The company is based in the U.S., but also has a presence in Canada and will launch soon in the U.K.
|
http://www.dslreports.com/forum/r202...ained~start=20
Quote:
|
Originally Posted by LadyMinion
n a new twist, the most influential voice in the identity space has now spoken out on the topic: Microsoft's identity guru Kim Cameron agrees that 'opt-out' implementations of Webwise are in breach of the Laws of Identity. This is important - Kim is shaping the principles that will drive future privacy-protecting identity systems, and if Phorm is an inappropriate third-party in the online identity relationship then they have a real problem on their hands.
It's very likely that attention will shift to BT and VirginMedia, who have both been very quiet indeed about their 'opt-out' approach to Phorm (TalkTalk are off the hook because they have taken a more privacy-friendly 'opt-in' approach). The real test will be whether those providers start to lose business over this, particularly in Croydon and Ealing, where further trials of OIX and Webwise are due soon.
Full article:
http://www.computerweekly.com/blogs/...-independ.html |
I wonder if this has anything to do with that statement:
It's such a tremendously bad idea that it's almost bound to succeed. Microsoft has filed another patent, this one for an "advertising framework" that uses "context data" from your hard drive to show you advertisements and "apportion and credit advertising revenue" to ad suppliers in real time. Yes, Redmond wants to own the patent on the mother of all adware.
The application, filed in 2006, describes a multi-faceted, robust ad-delivering system that lives on a "user computer, whether it's part of the OS, an application or integrated within applications."
http://arstechnica.com/news.ars/post...e-systems.html
It seems that they are all at it.