View Single Post
Old 09-04-2008, 12:54   #2687
Ravenheart
Inactive
 
Join Date: Mar 2008
Location: South Birmingham
Posts: 1,427
Ravenheart has a bronzed appealRavenheart has a bronzed appeal
Ravenheart has a bronzed appealRavenheart has a bronzed appealRavenheart has a bronzed appeal
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

The ICO have amended their "green light" they gave on phorm last week.

the 1.2 version can be found here and a number of interesting changes

http://www.ico.gov.uk/Home/about_us/...e_and_oie.aspx

and a really intersting bit

Quote:
Regulation 7 of PECR will require the ISP to get the consent of users to the use of their traffic data for any value added services. This strongly supports the view that Phorm products will have to operate on an opt in basis to use traffic data as part of the process of returning relevant targeted marketing to internet users.
Wonder if this is the reason for the hit on the share price
Ravenheart is offline