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Originally Posted by the-cable-guy
iv noticed lately that VM have been adding their own adverts on channels mainly pushing VOD services. like on monday when i was watching Air Crash Investigation on National Geographic the ending credits had barely begun & they added some VOD ads, iv also seen it happen on Sci Fi & a few other channels aswell like. its quite annoying & they only ever seem to do it on channels that they dont own/run. also when they insert them they are very poorly timed & the picture quality of these ads is poor.
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They don't. Partly because I am sure the channels would say something about it if they did (the channels may lose revenue if VM do this) and partly because what would be the point of advertising VOD to cable customers anyway? They have it, so unless VM push the premium rate stuff, VM aren't goning to make any more money out of it. It would make more sense to push it on the other platforms (Freeview and Sky) as they may get more customers out of it, and may persuade those on cable to buy more Premium stuff.