We all know that this Phorm thing is all about money - they care about nothing else - and they're aiming to get it from the advertising industry which, according to
this BBC article is growing fast on the web.
But I barely see an advert when I'm browsing and neither do most people I know (as I sort their browser for them
) but there must be a huge amount of web users who view these ads, mustn't there? But are they influenced by them to buy or is there success just measured by click throughs? And would bombarding someone with ads about things they have already looked at be the best thing anyway?
My view is that Internet advertising is overestimated and targeted ads may well prove to be worse than opportunistic ones. The only ads I see are the emails I get from on-line retailers that I've opted in to and the products I've been interested in from them have been ones I hadn't thought about.