Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 06-04-2008, 15:14   #2500
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by flowrebmit View Post
Technically, Phorm is not listening in, they have supplied the wire-tapping equipment that your ISP will use to bug all of your internet conversation.

In Hitwise, because of the nature of URLs, something that I tried to explain technically in a previous post, some of your internet conversation is appended to the IP address. The Hitwise web-site was vague by what they meant by methodology, it could mean they supply either "the know how", or the software and/or hardware, to enable the ISP to collect the search terms.
According to Phorm PR they are not being passed the data by the ISP, it is their equipment doing the listening and the ISP don't have any access to it other than the fact they can physically touch it.

I guess it boils down to who the Layer 7 network technology belongs too, so far we have been led to believe (through their PR) that it is Phorm's.

Alexander Hanff
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