Quote:
Originally Posted by ceedee
That's exactly what I meant: Phorm "listens in" but from what I read, Hitwise does not.
Maybe I'm completely wrong (it has been known occasionally..) but I concluded that Hitwise relies on your ISP collating browsing data into huge, amalgamated (and necessarily anonymous) statistics, unlike Phorm which is totally dependent on targetting individual browsing habits.
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Technically, Phorm is not listening in, they have supplied the wire-tapping equipment that your ISP will use to bug all of your internet conversation.
In Hitwise, because of the nature of URLs, something that I tried to explain technically in a previous post,
some of your internet conversation is appended to the IP address. The Hitwise web-site was vague by what they meant by methodology, it could mean they supply either "the know how", or the software and/or hardware, to enable the ISP to collect the search terms.