Quote:
Originally Posted by flowrebmit
Erm, there is no conduit listening in (i.e. the equivalent of the ISP or Telephone company) in your pub analogy. Your analogy in book shop terms could be, if the book shop sales person says to their boss, "that's the third person who's asked for that book today".
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That's exactly what I meant: Phorm "listens in" but from what I read, Hitwise does not.
Maybe I'm completely wrong (it has been known occasionally..) but I concluded that Hitwise relies on your ISP collating browsing data into huge, amalgamated (and necessarily anonymous) statistics, unlike Phorm which is totally dependent on targetting individual browsing habits.