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Old 06-04-2008, 14:07   #2491
flowrebmit
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by ceedee View Post
Now *that* sounds like a Phorm analogy rather than Webwise.

From the Wikipedia entry I took it to be more akin to a brewery paying a pub landlord to record how many customers requested beer rather than wine.

I didn't notice any suggestion that any de-personalised or even individualised information is passed to Webwise just hugely amalgamated gross totals.
I got the impression that Webwise wouldn't have any clue that you'd personally searched Amazon, let alone for a particular title.

Erm, there is no conduit listening in (i.e. the equivalent of the ISP or Telephone company) in your pub analogy. Your analogy in book shop terms could be, if the book shop sales person says to their boss, "that's the third person who's asked for that book today".
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