Quote:
Originally Posted by flowrebmit
The equivalent for a telephone, would be if my local telephone exchange was being wire-tapped, and a marketing company was listening in on my conversation with my local book shop, recording or using that conversation would be illegal in the UK.
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Now *that* sounds like a Phorm analogy rather than Webwise.
From the Wikipedia entry I took it to be more akin to a brewery paying a pub landlord to record how many customers requested beer rather than wine.
I didn't notice any suggestion that any de-personalised or even individualised information is passed to Webwise just hugely amalgamated gross totals.
I got the impression that Webwise wouldn't have any clue that you'd personally searched Amazon, let alone for a particular title.
Edit: Apologies -- read Hitwise for Webwise -- there's just too much wise around today! 