IMHO there are only two ways in which this massive invasion of our privacy will be beaten.
1. The legal path (probably our best bet)
2. The rejection of this system by enough ordinary internet users to make it financially unviable to the ISP's/phorm.
(difficult given the apathy of our current society, and that is something phorm must be counting on)
We must not stop trying to educate everyone, friends, family, colleges, MP's etc to this threat.
If it becomes a reality, it really will be goodbye to internet privacy for ever.
I would like to add my thanks and appreciation of the work into the legal side of this issue, particularly Alexander (are you really only one person?).
To Mr Giraffe and the other contributors to
http://www.whyphormisbad.org/ this is bang on as regards informing the more technically challenged and it sets out all of the major points that affect your average user in a way that anyone can understand.
Thankyou