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Originally Posted by lucevans
Perhaps it's because they anticipate a lot of people blocking the permanent cookie, and thus requiring a new unique number for every page they visit? At least with that many to choose from, we might actually avoid being given a recycled one that was previously assigned to someone else (and may well be associated with that person's "habits")
One thing that struck me about Richard's technical description was the fact that the UID number will also be incorporated into the site cookie of each website you visit that uses the OIX advertising platform. If that's true, then won't each site be able to associate the user's IP address with their Phorm UID number (and, if you've entered your real name, address, credit card number, etc. on their site, also to all of these "real world" details)? That potentially means that each website that uses OIX adverts will be able to link your real identity, personal details and financial details with your web activity profile. Hmmm. Tell me again Phorm, how is this better than Google?
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That depends on whether your computer is ever connected to the internet on non-Phorm infected ISP. If you always use VM, and they had Phorm kit then the nasty Webwise UID would be stripped by the DPI kit as the cookie passes through i.e. See Richard Clayton's point 22:
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22. The specious cookie (from the point of view of www.cnn.com) will be removed as the request passes through the Layer 7 switch.
I feel deeply uneasy about the this manipulation of data and redirecting and faking web-sites. It just smacks of Rootkit type thinking.