Quote:
Originally Posted by AlexanderHanff
I have a question for the next time PhormUKPRteam come online.
I would like a list of all your clients with regards to OIX. Which websites are going to implement your OIX platform?
I ask because I wish to create a blacklist (similar to your anti-Phishing blacklists) for my firewall to make sure I never visit any of those web sites. Once this blacklist is installed there is no need for you to profile me through Deep Packet Inspection using Layer 7 network technologies as it would be impossible for me to visit the web sites you are profiling me for.
I expect if I published this blacklist on the Internet lots of people would use it in their own firewalls for the same reason. It will be interesting to see how many of your advertising partners using the OIX platform will stay once they realise they are losing a significant amount of traffic due to my blacklist (which within 24 hours would go viral thanks to Digg, Slashdot and similar sites).
Alexander Hanff
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I doubt they'd tell you that! However, that doesn't mean that we can't figure it out for ourselves - I'm sure some cunning programmer could write a plug-in that detects al OIX ad-panes and adds the URL of the website to a centrally cached blacklist somewhere
Once knowledge of that got out, no website would want to sell space to Phorm for fear of obscurity for ever more!
Or maybe a plug-in that blocks OIX-containing pages in real time? (I realise it wouldn't prevent the profiling, but if enough people used it, over time it would drive Phorm out of business as the advertisers realised what was happening)