I'm afraid I'm rather more cyncial about Phorm than you, ciscokid. I don't think they're ignorant to our concerns; I believe they know exactly why we're worried, and they're utterly indifferent. As far as they're concerned we're just units to be utilized in the generation of profit. The only thing that will make them care is if the "units" look like they're going to "malfunction" and cause a drop in revenue (i.e. mass opt-out).
A mass opt-out eh? That sounds like a great plan. I just think that when it comes to it peeps will not be willing. Sadly, most people are just sheep with this kinda stuff. Although thats not the feeling I get from this place