Quote:
Originally Posted by Alex @ Phorm
Hi. It's Alex @ Phorm
The ICO has posted its latest statement on Phorm, which includes the following:
"They assure us that their system does not allow the retention of individual profiles of sites visited and adverts presented, and that they hold no personally identifiable information on web users. Indeed, Phorm assert that their system has been designed specifically to allow the appropriate targeting of adverts whilst rigorously protecting the privacy of web users."
The full statement is here: http://www.ico.gov.uk/about_us/news_..._releases.aspx |
I dislike the way this is handled for a few reasons..
1 The ICO shouldn't be just accepting what you say to them as how it works they should be deep pocket sniffing at what it can do once you are let lsoe with it.
2 Government not coming out suporting the public fears on this product smells to me... When can we find out which companies have paid into the governments fighting funds?
3 Time to use our democratic right at the polls and vote in people who do care about our privacy not willing to sell us down the river to those with dirty hands from the spyware industry using dubious methods.