I reckon the government want phorm type powers over the internet and therefore are allowing the system to be deployed so that they can abuse it too, probably just another big brother system for them to add to the list.
personally think the whole concept is flawed , because for many home users one login on a pc is normal for the whole family, hence the targeting just wont work anyway, and from the privacy standpoint (having used similar systems in my role at the largest internet security company)it will be easy for the developers to rake in personal info with very little effort.
maybe European laws can help? doubt it though, a friend who works for VM told me its defiantly gonna be deployed.