Quote:
Originally Posted by Alex @ Phorm
Hi. It's Alex @ Phorm
The ICO has posted its latest statement on Phorm, which includes the following:
"They assure us that their system does not allow the retention of individual profiles of sites visited and adverts presented, and that they hold no personally identifiable information on web users. Indeed, Phorm assert that their system has been designed specifically to allow the appropriate targeting of adverts whilst rigorously protecting the privacy of web users."
The full statement is here: http://www.ico.gov.uk/about_us/news_..._releases.aspx |
Very dissapointing, they have appeared to accept Phorm at face value, and not considered phase II and III etc. Phorm says it's ok so it is!
"We have spoken to BT about this trial and they have made clear that unless customers positively opt in to the trial their web browsing will not be monitored in order to deliver adverts."
BT weasel words - it might not be monitored to deliver adverts, but will still be monitored, just no adverts.
How does this sit with Richard Clayton's earlier release? Looks like this will have to be tested in the courts, which won't be a bad thing.
Complaints about the Information Commissioner to your MP please.
--- added ----
“We will continue to maintain close contact with Phorm and BT throughout the trial. Clearly the trial should reveal whether this is a service that web users want, whether it is privacy friendly and that users are comfortable with the privacy safeguards put in place by Phorm.”
They are waiting to see how many people complain, not doing their job. They
know most people will not even give a thought as to what is happening given the way it is intended to be deployed.