Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
View Single Post
Old 04-04-2008, 19:43   #2310
SMHarman
Inactive
 
Join Date: Jun 2003
Services: Cablevision
Posts: 8,305
SMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronze
SMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronze
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by Alex @ Phorm View Post
Hi. It's Alex @ Phorm

The ICO has posted its latest statement on Phorm, which includes the following:

"They assure us that their system does not allow the retention of individual profiles of sites visited and adverts presented, and that they hold no personally identifiable information on web users. Indeed, Phorm assert that their system has been designed specifically to allow the appropriate targeting of adverts whilst rigorously protecting the privacy of web users."

The full statement is here: http://www.ico.gov.uk/about_us/news_..._releases.aspx
Thank you, without wanting to sound patronising, I think most of those contributing to this thread understand that Phorm does not allow the retention of indiviually identified data. The concern is how you get to that data, that involves reviewing lots and lots of individually identifiable data. It is the inputs and analysis, not the output that is the problem.
SMHarman is offline