[Cobbydaler]

Originally Posted by Alex @ Phorm

Hi. It's Alex @ Phorm

The ICO has posted its latest statement on Phorm, which includes the following:

"They assure us that their system does not allow the retention of individual profiles of sites visited and adverts presented, and that they hold no personally identifiable information on web users. Indeed, Phorm assert that their system has been designed specifically to allow the appropriate targeting of adverts whilst rigorously protecting the privacy of web users."

The full statement is here: http://www.ico.gov.uk/about_us/news_..._releases.aspx

All you are quoting is that which Phorm have told the ICO...