Quote:
Originally Posted by PhormUKPRteam
Hi everyone
Hope you are all looking forward to the weekend - looks like a bit of rain.
Re: MI Info, we have to say we are a little confused here when it comes to your endorsement. If you take a look at the site and their terms and privacy policy you will see that Mi-Info collects and stores your personal data.
Not to mention the fact the release is misleading, suggesting (wrongly) that Phorm sells or passes on customer data.
Our ISP partners have not sold and will never sell your data. No data leaves the ISP network and no PII data is stored by Phorm's technology. We do not tie into the ISP's authentication server or any other information the ISP holds on their subscribers.
For the record, once again, we do not store personal data or any information on which sites a user has visited. Nor do we store any personally identifiable information such as IP addresses etc (unlike Mi-Info) and we do not pass on any information (unlike Mi-Info).
Unlike Mi-Info, Webwise users are anonymous to the system – the technology observes anonymous behaviours and draws a conclusion about the advertising category that's most relevant. All the data leading to that conclusion is then deleted by the time each page is loaded.
Webwise is far more secure simply because it does not store any data and therefore it cannot be lost. As always for more information, especially on the new levels of privacy and security that Webwise sets, go to http://www.webwise.com or http://www.phorm.com |
Hia! Long time no hear from. Great to see you back and posting, don't leave it so long next time eh?
Seeing as it was me that posted the link to
http://www.prnewswire.com/cgi-bin/st...4786614&EDATE= I suppose I'd better answer your post.
Let me say first of all that I would never sign up to any advertisement scheme.
However, from reading the info at that link, I feel this scheme trumps your in a few ways.
Firstly, it is opt-in only.
Secondly, no-one hijacks your browsing to ask you if you want to opt out.
Thirdly, no-one hijacks your browsing, full stop. No interception, no scanning of webpages, no mirroring, no on the fly profiling.
Fourthly, as for the information profiled - whoever signs up to this scheme enters their own data into the profiler. They choose what to enter, and what not to enter. Which means . .
Fifthly, the user has complete control of what their advertising profile contains
Sixthly, to view the targeted adverts, they have to browse to a certain page, which means . . .
Seventhly, other users of the computer would not see the targeted ads during their browsing sessions (unless they knew exactly what page to go to).
Eighthly, Clicking on the targeted ads earns points which can be exchanged for shopping vouchers. What does Phorm give me in return for using their system? Nothing!
So, on the basis of what I have read so far about Mi Info, if I had to choose which technology to sign up to, Yours or Mi Info, I would choose Mi Info every time because 1. it gives ME control and 2. does not intercept, mirror, scan or otherwise profile my personal browsing.