Quote:
Originally Posted by OF1975
Spotted this in a comment from theregister website. Phorm look to be recruiting (or maybe one of the ISPs involved?) :
http://www.jobserve.com/E4ECDD80ACF7BD0A7.job
---------- Post added at 16:39 ---------- Previous post was at 16:19 ----------
Good question. For me the answer depends on whether we value our data protection and privacy rights. It depends whether we believe big business should be allowed to break criminal law without sanction or punishment and whether or not we are happy to sit back and do nothing in the face of such a threat to our values and rights. |
An extract from the job advert;
"...ISP's are currently committing to an opportunity to derive online advertising revenues from customers visiting 3rd party Websites utilising anonymous information from their customers wider browsing behaviour. Advertising revenue is only derived from ads placed on our own portal and we do not monetise customers wider browsing activities.
The Project's primary objective is to deliver fully operationally supported online behaviour targeting technologies (Phorm) within the existing Network Architecture. This will enable us to derive incremental online advertising revenues. As a result of customers off portal browsing activities, serving them targeted ad's on third party Websites, based upon the ability to monitor online behaviours. Maximising performance of low value inventory on our portal.
Working with a company called Phorm an opportunity exists for us to derive significant incremental online advertising revenues as well as delivering the customer an anti phishing service.
Revenues are derived by:
The deployment of Servers into the network providing the ability to monitor customers online browsing behaviours on the wider Web and as a result of the technology and 'market place' Phorm provide serve them targeted ad's on third party Websites.
Maximising performance of low value inventory on the our portal, driving wholly incremental revenues..."
(Please note: this is NOT the entire article; there should be no copyright problem with quoting
part of the page...)
Any talented people here? Fancy bringing down the system from within?
Since they're not prepared to tell us anything about the technical workings of this system, we'll have to find out for ourselves...